If you serve customers in a wide area, you should have an 800, 888, 866, or 877 toll-free number. It is a good way to generate goodwill. I'm not happy when I have to pay for a call to order products. Toll-free 800 numbers can be assigned at http://www.tollfreenumber.org/.
The cost is often determined based on where the call is forwarded to—the entrepreneur's cell/home, virtual assistant, or the like.
Most long distance providers can set up a toll-free number, so check around. Visit http://www.tollfreenumber.org/low-toll-free-rates.html?referralsource=fp-signup to compare rates.
You can also visit http://www.tollfreenumber.org/products-services/ to explore various packages, including “The Business Toll ...