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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 76 IDEA: Run Your Business in the Cloud

Emily Borders, cofounder of Borders + Gratehouse, a San Francisco-based public relations (PR) firm, practices what she preaches. “We work with technology companies across a number of industries that are providing technology solutions for small businesses,” said Borders, who left a big PR agency to start her own business in 2007.

Borders works with six people in San Francisco. Four other professionals in her firm work from their homes in Chicago. “When we started the company, we were faced with a lot of questions about how to set up the infrastructure of the business,” she said.

To walk the talk, she relies on her clients' services to manage her business every day. For example, she's hired freelance ...

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