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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 106 IDEA: Use Coupons to Attract Customers

One balmy summer evening, I took myself on a date to the local movie theater. A young man wearing a Häagen-Dazs apron was passing out coupons offering a “double feature”—a free scoop of ice cream when you bought one scoop at the regular price.

As soon as the movie ended, I trotted down the block, ticket stub in hand. For under $2, I savored my calorie-laden pralines-and-cream and coffee-chip double scoop. The kid in the apron even let me keep the coupon for a repeat performance. Talk about generating goodwill!

That free extra scoop of ice cream brought me into the store for the first time. And, of course, it wasn't the last. It also proved to me that a coupon is a low-cost way to attract new and ...

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