May 2011
Beginner
336 pages
8h 8m
English
Content preview from 201 GREAT IDEAS for Your SMALL BUSINESS, Third EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
GREAT 106 IDEA: Use Coupons to Attract Customers
One balmy summer evening, I took myself on a date to the local movie theater. A young man wearing a Häagen-Dazs apron was passing out coupons offering a “double feature”—a free scoop of ice cream when you bought one scoop at the regular price.
As soon as the movie ended, I trotted down the block, ticket stub in hand. For under $2, I savored my calorie-laden pralines-and-cream and coffee-chip double scoop. The kid in the apron even let me keep the coupon for a repeat performance. Talk about generating goodwill!
That free extra scoop of ice cream brought me into the store for the first time. And, of course, it wasn't the last. It also proved to me that a coupon is a low-cost way to attract new and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.