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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 133 IDEA: Think BIG—Why Not?

All the entrepreneurs I've profiled for my columns and books have taught me one thing: it doesn't cost any more to think big than it does to think small.

Long ago, when I was working in the remodeled garage behind my Sun Valley, California, home, I bought some big vinyl letters at the hardware store. Then, I spelled out: “THINK BIG” on the battered file cabinet beside my desk.

That message inspired me to work seven days a week to create a successful multimedia and consulting company. Some years have been bigger than others, but I've never given up.

No matter what kind of business you have, strive to land the biggest accounts and make the biggest deals. Thinking big motivates you to operate at the highest professional ...

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