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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 94 IDEA: Set Up a Cart in a Shopping Mall

Boston's Quincy Market is credited with setting up the first kiosks and carts in 1976 as part of an effort by local developers to rejuvenate the city's ailing downtown area.

Today, about 80 percent of America's 1,800 enclosed and regional shopping malls and hundreds of airports have so-called “temporary tenants,” according to industry experts.

Kiosks and carts have tremendous benefits for small business owners and mall operators. Entrepreneurs selling everything from sunglasses to colored rubber bands are able to display their wares in a prime, high-foot-traffic setting with a modest investment; malls benefit from a wider variety of interesting merchandise and extra rent.

“The mall doesn't have ...

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