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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition
book

201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition

by Jane Applegate
May 2011
Beginner
336 pages
8h 8m
English
Bloomberg Press
Content preview from 201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition

GREAT 96 IDEA: Look Bigger Online

One of the best things about the Web is that even though you may operate a tiny business, you can appear much bigger online. To do this, you need a professionally designed web site that you can update frequently. Your social media platforms should act as magnets, drawing traffic back to your site (see Great Ideas #63, #64, and #74).

There's no excuse not to have a dynamic and functional web site. It's critical to your success. Don't scrimp on site design and functionality. You want people to seek you out online and make a purchase, whether you sell high-tech components for airplanes or low-tech rubber stamps.

Here are some quick ways to raise your company's online profile:

  • Customize your social media pages with ...
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Publisher Resources

ISBN: 9780470919668Purchase book