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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 96 IDEA: Look Bigger Online

One of the best things about the Web is that even though you may operate a tiny business, you can appear much bigger online. To do this, you need a professionally designed web site that you can update frequently. Your social media platforms should act as magnets, drawing traffic back to your site (see Great Ideas #63, #64, and #74).

There's no excuse not to have a dynamic and functional web site. It's critical to your success. Don't scrimp on site design and functionality. You want people to seek you out online and make a purchase, whether you sell high-tech components for airplanes or low-tech rubber stamps.

Here are some quick ways to raise your company's online profile:

  • Customize your social media pages with ...

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