May 2011
Beginner
336 pages
8h 8m
English
Content preview from 201 GREAT IDEAS for Your SMALL BUSINESS, Third EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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GREAT 119 IDEA: Use Great Public Relations to Promote Your Business
One of the best ways to generate publicity for your company is to do something positive for the community.
You might consider inviting your local radio or television station or paper to participate in your event as a media sponsor. News outlets often support community events as well as cover them.
The Whistle Stop Restaurant & Bakery in Birmingham, Michigan, needed help publicizing a “Name Your Price for Dinner” week in 2009. The restaurant owner hired Jason Brown, founder of PublicCity PR, to build the buzz surrounding the community focused event.
PublicCity attracted media exposure for the Whistle Stop by taking a local feel-good story and bringing it to the national spotlight. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.