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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 119 IDEA: Use Great Public Relations to Promote Your Business

One of the best ways to generate publicity for your company is to do something positive for the community.

You might consider inviting your local radio or television station or paper to participate in your event as a media sponsor. News outlets often support community events as well as cover them.

The Whistle Stop Restaurant & Bakery in Birmingham, Michigan, needed help publicizing a “Name Your Price for Dinner” week in 2009. The restaurant owner hired Jason Brown, founder of PublicCity PR, to build the buzz surrounding the community focused event.

PublicCity attracted media exposure for the Whistle Stop by taking a local feel-good story and bringing it to the national spotlight. ...

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