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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 115 IDEA: Hire a Celebrity Spokesperson

About 15 years ago, David Blumenthal, president of Lion Brand Yarn Co. in Manhattan, heard that Wheel of Fortune hostess, Vanna White, loved to crochet.

He immediately contacted her agent to ask if White would be interested in becoming the spokesperson for a line of yarns and crochet patterns.

She said yes and they crafted a deal that has endured through the years. White works with Lion to write illustrated pattern books. She appears at trade shows on behalf of Lion Brand Yarns, demonstrating her crocheting skills and emceeing a fashion show of crocheted creations.

Not everyone can land a major celebrity like Vanna White, but you might benefit from the third-party endorsement of a spokesperson. For ...

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