O'Reilly logo

201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

GREAT 140 IDEA: Hire Talented Seniors

One of the best salespeople I ever met was a tiny woman in her late 70s. One day, my husband, Joe, and I wandered into a suburban Westchester County lighting store, with a long shopping list in hand. Dazzled and baffled by the vast selection of fixtures, we didn't know where to start.

We were met by a pixie. Barely five feet tall and smartly dressed, Ann briskly introduced herself, clipboard in hand. I must admit I was surprised to see a woman of her age still working the sales floor. But we could barely keep up as she trotted us around the showroom.

She answered all our questions about quality, wattage, and installation, often standing on tiptoe to reach the cords to turn on the fixtures.

It turned out Ann ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required