November 2016
Beginner to intermediate
276 pages
5h 24m
Japanese
book
デザインスプリント ―プロダクトを成功に導く短期集中実践ガイド
by Richard Banfield, C. Todd Lombardo, Trace Wax, 安藤 幸央, 佐藤 伸哉, 牧野 聡
Content preview from デザインスプリント ―プロダクトを成功に導く短期集中実践ガイド
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
ユーザーとターゲットとなるペルソナの突き合わせ
評価の被験者とのスケジュール調整がすでに済んでいるなら、予定よりも先行してい
るということになります。被験者がここまでに特定してきたペルソナとマッチしてい
るなら、さらによいでしょう。どちらにも該当しないという場合は、急ぎましょう。
デザイナーや開発者がプロトタイプを作成している間に、他の参加者は評価への参加
依頼やスケジュール調整を行います。
被験者の探し方と勧誘
被験者の探し方はペルソナごとに異なります。大都市で作業を行っており、かつペル
ソナが一般消費者だという場合には、求人誌に告知を出したり街頭で勧誘するという
ことも可能です。しかし、『
Lean UX for Startups
』
※
1
の著者
Laura Klein
はコーヒー
ショップでゲリラ的に無作為に被験者を探すといったやり方に反対しており
※
2
、筆者
も同意見です。まず、このようなやり方は気持ちの悪いものです。また、ターゲット
としているユーザーが見つかるとも限りません。ペルソナやユーザージャーニーマップ
に当てはめたさまざまな人物像を思い出してみましょう。想定した通りの課題を抱え
ており、まさにそのような一連の作業を始めようとしている人が見つかるでしょうか
?
既存 のユーザーや 顧客
対象となるユーザーや顧客がすでにいるなら、その中から選ぶというのはよい方法で
す。社内の営業やマーケティングのチームが、ターゲットとするべき既存の顧客を知っ
ていることはよくあります。
Constant Contact
の
Innovation ...
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and much more.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.