June 2021
Beginner to intermediate
260 pages
4h 2m
Korean
Content preview from 린 AI : 사용자 유치, 그로스 마케팅, 성장 전략 수립에 인공지능 활용하기
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
15
장
-
성과를 달성하기 위한 계획
227
성과를 달성하기 위한 계획
CHAPTER
15
계획을 세우는 데 실패했다면 당신은 실패할 수밖에 없다.
벤저민 프랭클린
더 많은 고객을 유치하기 위해 인공지능 도입을 고려하길 바란다. 물론 인공지능
활용으로 성공적인 성과를 달성하기 위해서는 올바른 시스템을 갖춰야 한다. 이
번 장에서는 그로스 팀에서 인공지능을 도입할 때 고려해야 할 사항을 소개한다.
성장 목표와 측정 도구
KPI
는 모든 비즈니스에서 목표 달성을 측정하는 도구로 활용된다. 인공지능을 활
용할 때도 명확한
KPI
를 설정하는 것이 중요하다. 실시간 리포팅 도구나 대시보
드를 통해 목표한
KPI
를 달성하고 있는지 지속적으로 확인해야 한다.
스타트업은 저마다 다른 성장 목표와 이를 측정할 수 있는
KPI
가 있다.
KPI
는 스
타트업이 속한 산업이나 비즈니스 특성에 맞게 설정돼야 한다. 이를 통해 인공지
능의 성능을 객관적으로 측정하고 평가하는 것이 더 수월해진다.
다음의 다섯 가지 항목은 그로스 팀에서 인공지능 최적화를 위해 고려해야 할
KPI
측정 도구다.
1
●
CAC
●
유지율
1
이와 관련된 내용은
7
장에서 자세히 다뤘다.
228
Part VI -
다음 세대의 중심이 될 인공지능, 그리고 인간
●
LTV
●
ROAS
●
전환율
다섯 가지 항목 모두를
KPI
항목으로 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.