June 2021
Beginner to intermediate
260 pages
4h 2m
Korean
Content preview from 린 AI : 사용자 유치, 그로스 마케팅, 성장 전략 수립에 인공지능 활용하기
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5
장
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인공지능 프레임워크
71
인공지능 프레임워크
CHAPTER
5
인공지능은 이전에는 상상도 하지 못했던 방식으로 비즈니스에 접근해 기존의 관
행적인 비즈니스 과정을 바꿔놓음으로써 더 많은 기회를 찾고 성과를 얻게 해줄
것이다. 효율성 측면만 놓고 봐도 큰 성과를 가져다주지만, 오늘날의 지능형 알고
리즘은 여기서 그치지 않는다. 고객 및 잠재 고객의 관심과 참여를 유도하고, 완
전히 새로운 경험을 제공하며, 이전까지는 고려하지 않았던 새로운 형태의 비즈
니스를 만드는 데 도움을 주기도 한다. 인공지능을 비전의 중심에 둔 회사라면 충
분히 실현 가능한 일이다.
마케팅 자동화를 위해 인공지능을 접목시킬 때는 프레임워크
framework
개념을 심고
가는 것이 좋다. 프레임워크의 기본 요소는 다음과 같다.
●
고객 여정, 경험, 생애 주기에 대한 이해
●
고객의 생애 주기에 최적화된 광고 소재나 콘텐츠, 광고 소재나 구매 혜택 등의 내용은 생애
주기의 단계에 맞게 제공돼야 함
●
고객 여정을 파악하고, 행동 코호트를 타깃 세그먼트로 세분화할 데이터
●
광고 캠페인 제작 및 오케스트레이션을 목적으로 선호하는 마케팅 채널 (페이스북, 인스타그
램, 구글, 스냅챗, 이메일 서비스 제공자 등 )에 대한
API
기반 접근
●
광고 리포팅 및 실시간 최적화를 위해 활용할 수 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.