June 2021
Beginner to intermediate
260 pages
4h 2m
Korean
Content preview from 린 AI : 사용자 유치, 그로스 마케팅, 성장 전략 수립에 인공지능 활용하기
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
10
장
-
신규 사용자 유치 전략
151
그림
10-2
3
단계로 구성된 전략적 사용자 유치 계획의 기본 프레임워크
알게 하라
(인식)
믿게 하라
(가깝게)
사랑하게
하라
(지지자)
브랜드 인식 만들기
- 유료 채널(SEM/ASO, DSP, SSP, 디스플레이, CPA, DRTV, 팟캐스트)
- 인플루언서(PR, 지지 방송, 전략적 제휴)
- 유통(소비자에게 직접, 온라인/오프라인, 소매점, 전략적 제휴)
신뢰를 쌓고 고객을 유치하라
- 퍼널 최적화(전체 퍼널 단계에서의 A/B 테스트와 다변수 테스트)
- 잠재 고객 교육(영상, 케이스 스터디, 사용자 및 언론 리뷰, UGC)
- LTV 증가(CRM, 리타기팅, 광고, 유지율 증가, 관여와 수익화)
지지를 얻어라
- 지지자 식별을 위한 데이터 사용(NPS, CSAT, 평점과 리뷰)
- 입소문과 바이럴 순환 유도를 위한 혜택/유도책/기능
- 커뮤니티 활성화(로열티 프로그램, VIP 그룹, 온라인/오프라인 경험)
아주 단순화된 프레임워크지만 효과적인 사용자 유치 계획을 위한 필수 단계를 모
두 포함한다. 세부적인 전략을 논의하는 단계로 나아가려면 기본을 알아야 한다.
다섯 가지의 핵심 사용자 유치 전략
수백만 명의 사용자와 유료 고객을 확보하는 데 성공한 스타트업은 항상 한두 개
의 성장 전략에 집중하고 있으며, 이 전략들은 다른 전략으로 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.