June 2021
Beginner to intermediate
260 pages
4h 2m
Korean
Content preview from 린 AI : 사용자 유치, 그로스 마케팅, 성장 전략 수립에 인공지능 활용하기
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
그림
9-8
전환 경로
conversion
path
대시보드는 크로스 채널의 사용자 흐름 데이터를 실용적으로 만든다.
10
예를 들어 구매 확률이 높은 소비자가
PC
로 다양한 자동차 광고를 보고 관심 있
는 두 가지 모델을 자세히 알아보기 위해 광고주의 웹사이트를 살펴본다고 가정
하자. 사용자가 두 가지 모델의 개인화된 옵션을 살펴보기 위해 광고주의 앱을 다
운로드하도록 만드는 다이내믹 광고를 고려해볼 수 있다. 사용자가 앱에서 하나
의 모델을 개인화하는 데 오랜 시간을 보냈다면 다음 세일 기간에는 드림카를 시
승해볼 수 있는 이메일을 보내는 것이다.
사용자 흐름에서 기존 상호작용은 유입 경로와는 무관하게 후속 마케팅 접점의 메
시지와 콘텐츠를 유도한다. 사용자 중심 기여도 분석은 고객 생애 주기를 바탕으
로 구체적인 광고 요소와 콘텐츠의 효과에 대한 인사이트를 인공지능에게 제공할
수 있다.
이제 사용자 확보 전략에 대한 다양한 선택지를 살펴보고 당신의 상황에 가장 적
절한 접근법은 무엇인지 선택하는 과정을 알아보자.
10
출처는 앱스플라이어
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.