June 2021
Beginner to intermediate
260 pages
4h 2m
Korean
Content preview from 린 AI : 사용자 유치, 그로스 마케팅, 성장 전략 수립에 인공지능 활용하기
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
11
장
-
그로스 스택
169
한 요금제를 이용하는 사용자는 많지 않으니 앱과 모바일 사이트는 사용자의 데
이터도 고려해야 한다. 사용자는 충돌이 있는 앱을 쉽게 삭제하며 앱스토어에 부
정적인 평가를 남기기도 한다.
퍼포먼스가 떨어지는 제품은 높은 이탈률과 낮은 사용자 관여율로 어려움을 겪는
다. [그림
11
-
6
]처럼 퍼포먼스 지표에 신경을 쓰면 성장에 도움이 되지 않는 잠
재적 성장 저해 요인을 팀에 알릴 수 있다.
그림
11-6
충돌 보고서를 함께 보여주는 더 패브릭
The
Fabric
모니터 앱
사용자 유치
[그림
11
-
7
]을 보면 알 수 있듯이 스택의 사용자 유치 영역은 모바일 앱의 신규
사용자를 유료 채널, 확보 채널, 보유 채널을 통해 유치할 때 가능한 활동을 포함
한다. 확보 채널과 무료 매체는 (광고로 얻은 유료 매체와 브랜드처럼 보유한 채
170
Part IV -
사용자 유치를 위한 올바른 접근법 선택하기
널과 달리 ) 열심히 홍보해 얻은 채널을 의미한다.
그림
11-7
그로스 스택의 사용자 유치 계층
콘텐츠 인덱싱
현지화
인플루언서 마케팅
퍼포먼스 마케팅
앱스토어 최적화
콘텐츠 마케팅
홍보 ...
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and much more.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.