June 2021
Beginner to intermediate
260 pages
4h 2m
Korean
Content preview from 린 AI : 사용자 유치, 그로스 마케팅, 성장 전략 수립에 인공지능 활용하기
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
5
장
-
인공지능 프레임워크
89
[그림
5
-
9
]처럼
IMVU
최초 사용 시 제공되는 무료 크레딧은 충분한 사용 동기
를 제공했다. 무료 크레딧 정책을 통해 사용자의 지속적인 참여와
LTV
의 향상을
유도할 수 있다.
그림
5-8
IMVU
의 주간 콘테스트 페이스북
광고 예시
그림
5-9
무료 크레딧 사용을 상기시키기 위한
리타기팅 광고 예시
하나로 통합하기
성장을 확장하는 것은 쉽지 않다. 먼저 사용자 여정의 각 단계에 위치한 사용자
집단을 테스트하며
LTV
를 극대화할 수 있는 로드맵을 정의해야 한다. 마케팅의
성과를 향상시키기 위해서는 인공지능을 활용해야 한다. 인공지능을 활용하면 크
90
Part II -
사용자 유치 3.0
로스 채널에서 제공되는 광고와 고객 세그먼트 모델을 자동으로 연결할 수 있으
며, 데이터를 기반으로 그동안 사람이 할 수 없었던 업무까지 해낼 수 있다.
지금까지 마케팅 영역에서의 인공지능 활용과 고객 생애 주기 마케팅에 대한 내
용을 살펴봤다. 다음 장에서는 스타트업의 성장을 가속하는 솔루션을 탐색해
보자.
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and much more.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.