June 2021
Beginner to intermediate
260 pages
4h 2m
Korean
Content preview from 린 AI : 사용자 유치, 그로스 마케팅, 성장 전략 수립에 인공지능 활용하기
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
50
Part II -
사용자 유치 3.0
인공지능을 활용할 시기가 왔다
신기술을 평가하는 가장 좋은 방법은 그 기술이 비즈니스나 산업 내에서 실제로
활용되는지 파악하는 것이다. 좋은 사용자 경험이란 각 사용자의 니즈에 맞춰 개
인화된 경험을 의미한다. 이와 마찬가지로 인공지능 솔루션을 자사의 목적과 목
표, 필요에 맞춰 유연하게 적용할 수 있는 스타트업이 사용자 유치에 성공한다.
성공한 스타트업은 비즈니스 목표를 얼마나 효과적으로 달성하는지 측정하기 위
한 올바른 기준과 핵심 성과 지표
key
performance
indicator
(
KPI
)의 중요성을 이해한다.
KPI
항목으로는 대표적으로 사용자 유치 비용
customer
acquisition
cost
(
CAC
), 광고 비
용 대비 매출
return
on
ad
spend
(
ROAS
), 일일 활성 사용자 수
daily
active
user
(
DAU
), 월
간 활성 사용자 수
monthly
active
user
(
MAU
), 유지율, 이탈률
churn
rate
등이 있다.
인공지능 기반 기술은 사람이 수동으로 설정해야 하는 광고 캠페인의 취약점을
보완해 효율적으로 목표를 달성할 수 있도록 돕는다. 이를 위해서는 데이터 기반
의 고객 타기팅부터 판매 기여도를 끌어올리고 광고 캠페인 성능을 끌어올리기
위한 확산 작업까지 매우 복잡하고 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.