June 2021
Beginner to intermediate
260 pages
4h 2m
Korean
Content preview from 린 AI : 사용자 유치, 그로스 마케팅, 성장 전략 수립에 인공지능 활용하기
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
158
Part IV -
사용자 유치를 위한 올바른 접근법 선택하기
어렵다는 것을 알려주기 위함이다.
그림
11-1
모바일 그로스 스택
2
작동 원리
스택은 핵심 퍼포먼스 목표인 사용자 유치, 관여도와 유지 그리고 수익화로 구성
된 세 가지 영역으로 이루어졌다. 네 번째 영역인 분석과 인사이트는 수직적 영역
으로, 고객에게 도달하는 여러 채널을 함께 나타낸다. 스타트업은 다양한 고객 성
장의 각 단계에서 적절한 영역을 우선해 단기 및 중기 비즈니스 목표를 달성하고
자 한다. 하지만 성공적인 전략이라면 특정한 순간에 세 가지 핵심 영역 모두에
서 영향력을 만들어내야 한다. 분석과 인사이트에 투자하지 않고는 성취하기 어
렵다.
스택의 개별 요소 단위는 성장 전략의 일부이거나 그렇지 않은 활동일 수 있다.
모든 요소가 동일하게 모든 스타트업에 적용될 수는 없다. 현명한 성장 전략은 스
택의 모든 요소를 시도해보는 것이 아니다. 핵심 역량 강화에 도움이 되는 적절한
2
자세한 내용은 「
What
Is
The
Mobile
Growth
Stack
?(모바일 그로스 스택은 무엇인가?)」를 참고.
https
://
phiture
.
com
/
mobilegrowthstack
/
what
-
is
-
the
-
mobile
-
growth
-
stack
-
426c6e474329
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.