June 2021
Beginner to intermediate
260 pages
4h 2m
Korean
Content preview from 린 AI : 사용자 유치, 그로스 마케팅, 성장 전략 수립에 인공지능 활용하기
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
108
Part III -
중요한 지표 찾기
평균
10
달러의 수익을 얻고 그 고객을
10
개월간 유지할 수 있다면
LTV
는
100
달
러(
10
달러×
10
개월 )가 된다.
그림
7-4
LTV
계산식
LTV
=
평균 전환
가치
× 기간당 평균 전환 수 ×
사용자 평균
유지 기간
LTV
는 제품, 브랜드, 사용자 경험의 품질을 평가하는 데 도움을 주므로 반드시
파악해야 한다. 제품에 만족하지 못한 고객에게서 매출을 발생시키는 일은 쉽지
않으며 이는
LTV
의 상승과 하락으로 파악할 수 있다.
광고 비용 대비 매출
모든 퍼포먼스 마케팅
performance
marketing
지출 기준은 실질적인 금전적 수입을 만들
어내는 것이다. 마케팅 지출 비용은 인건비 다음으로 스타트업이 가장 크게 투자
하는 부분이며, 모든 그로스 팀은 수익 창출을 기대한다. 광고 비용 대비 매출
return
on
ad
spend
(
ROAS
)은 그로스 팀이 마케팅 대비 수익을 계산해 지출 효율을 구하는
것으로, 사용자 유치 예산을 얼마나 잘 사용하고 있는지 판단하는 기준이 되는 중
요한
KPI
다.
공식은 [그림
7
-
5
]와 같이 단순하다. 캠페인으로 발생한 매출을 캠페인에 지출한
비용으로 나누면
ROAS
값을 얻는다. 만약
15
만 달러를 캠페인에 사용해서
30
만
달러의 판매가 일어났다면
ROAS
는
2
달러다.
1
달러를
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.