June 2021
Beginner to intermediate
260 pages
4h 2m
Korean
Content preview from 린 AI : 사용자 유치, 그로스 마케팅, 성장 전략 수립에 인공지능 활용하기
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5
장
-
인공지능 프레임워크
85
는 잠재 고객의 개인식별정보
personally
identifiable
information
(
PII
)가 노출되지 않도록 리
버스 엔지니어링
reverse
engineering
6
기술로 보안 체계를 갖춘다.
맞춤 타깃
맞춤 타깃은 다양한 플랫폼에서 다양한 방식으로 생성할 수 있다. 보통 플랫폼이
보유한 직접 데이터 및
CRM
데이터를 토대로 ‘유사
look
-
alike
타깃’이 만들어지는데,
인구통계학, 행동 패턴, 관심 기반 정보를 포함할 수 있다. 맞춤 타깃은 플랫폼 및
채널 공급자가 제공하는
UI
로 직접 만들거나
API
를 호출해 생성할 수 있다. 맞춤
타깃의
PII
는 리버스 엔지니어링으로 안전하게 보호할 수 있다.
광고 노출 위치 선정
광고 소재나 콘텐츠가 다양한 채널에서 노출되도록 캠페인을 구성하는 기능이다.
이 단계에서는 다른 내용은 고려하지 않고, 광고를 어디에 노출시키는 것이 타당
한지의 여부만 판단한다.
탐색 및 최적화
아테나 프라임의 마지막 구성 요소는 실적에 따라 광고 캠페인을 조정하는 최적
화 엔진이다. 채널 전반에서 발생한 광고 실적을 주시하고 최적의 효율을 낼 수
있는 방식으로 예산을 배정한다. 특정 잠재 고객 세그먼트에 배정된 예산을 다른
곳에 사용하기 위해 축소하고, 효율이 높은 고객 세그먼트에 더 많은
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.