April 2022
Beginner to intermediate
200 pages
4h 19m
Japanese
Content preview from 戦略的UXライティング ―言葉でユーザーと組織をゴールへ導く
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22
2
章
言葉：あなたを認識するための要素
表
2-5
チョウザメ倶楽部の製品の原則に沿ったコンセプト
優雅さに満ちた 仲間意識を育む 伝統に結びつく
コンセプト 細部が完成されている、機
能性や装飾性の豪華さ
一体感、親密感、裁量 倶楽部会員との確かな繋が
り、歴史、名声、権力
'appee
'
appeeのコンセプトは、意外性のある情報や、ちょっとした喜び、偶然である（表
2-6）。例えば、ある人の得点の高い画像に青が使われているという特徴があった場合、
「特に青い画像が高得点です」か「他の人はブルーな気分かもしれませんが、あなたに
とって青は悲しいものではありません」というメッセージ（両方とも“ボイス”に沿っ
ている！）を選択できる。
表
2-6
'appee
の製品の原則に沿ったコンセプト
遊び心がある 気づきを与える 意外性がある
コンセプト 気取って大成功を望むので
はなく、ちょっとした喜び
を与える
特にアイデアが交わった時
に見つけた共通点
予測できない（間違った方
向への誘導や困難が楽しい
ものになりうる）
TAPP
TAPPの体験には、新しいコンセプトがほとんど追加されていない。あるとすれ
ば、「無駄がないこと」「時間通りに乗車できること」「あらゆる乗客が含まれているこ
と」という運営上の原則をサポートすることに特化したものである（表 2-7）。例えば、
特定の停留所のバスルートについて、「98%が定刻通りに運行している」と表示する
といったものだ。
表
2-7
TAPP
の製品の原則に沿ったコンセプト
効率的 信頼できる アクセシブル ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.