April 2022
Beginner to intermediate
200 pages
4h 19m
Japanese
Content preview from 戦略的UXライティング ―言葉でユーザーと組織をゴールへ導く
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120
6
章
UX
コンテンツの効果測定
説明してもらうような質問を設定することもある。これによって、彼らが使う言葉や
フレーズを、組織の製品理念やコンセプトを支えるメッセージのコンセプトと比較す
ることができる。これが一致していればするほど、理念が正しく伝わっているという
ことになるのだ。
しかし、チームがもっと知りたいと思っていても、インタビューや共同デザイン、
アンケートなどに時間を割けないこともあるだろう。そんな時、UXコンテンツを最
も早く、コストをかけずに分析する方法は、ヒューリスティック分析を行うことだ。
つまり、UXコンテンツをユーザビリティや“ボイス”に照らし合わせて測定し、改
善し、再び測定するのだ。
6.3
UX
コンテンツのヒューリスティック
UXコンテンツをどこから改善すればいいか分からない時は、体験のテキストを
「良いもの」にするための一般的なルールを適用することができる。ヒューリスティッ
クと呼ばれるこの一般的なルールは、体験に対する組織的な目的や、それを利用する
ユーザーの目的、そして組織の“ボイス”を理解していれば、テキストが書かれてい
る言語のネイティブスピーカーなら誰でも適用することができる。
本書では、これらのヒューリスティックを整理して、UXコンテンツをどのように
改善すべきかを示す一般的なスコアカードを作成した。これは私自身のXbox や
OfferUpでの仕事や研究に加え、Nielsen Norman Groupの「10 Heuristics for
User Interface ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.