April 2022
Beginner to intermediate
200 pages
4h 19m
Japanese
Content preview from 戦略的UXライティング ―言葉でユーザーと組織をゴールへ導く
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
32
2
章
言葉：あなたを認識するための要素
他者からのフィードバックは、特に新しいチームメンバーを定着させるのに役立
つ。ボイスチャートをフィードバックの根拠として使うことで、学びのスピードも速
くなる。例えば、「私たちはできるだけシンプルな文法を使う必要があります。もっ
とシンプルにする方法はないですか？」「私たちの“ボイス”の一部であるということ
を踏まえて、このコンセプトについてもう少し補足してもらえますか？」といったよ
うなものだ。
2.3.2
想像する
新しいUX テキストを考える際は、ボイスチャートを活用する。製品の原則から、
体験の中のその瞬間に当てはまるものを1 つ選び、その原則を強化するような UX テ
キストを書き起こす。その後、一旦そのアイデアは置いたままで、2つ目の原則を用
いて、その異なるアイデア、語彙、文法を使って書き起こす、というプロセスを繰り
返す。
例えば、TAPPの製品の原則は「効率的」「信頼できる」「アクセシブル」だ。
TAPPの体験のメイン画面には、ユーザーの位置情報が表示された地図、乗り換え
ルートを探すための検索ボックス、バス運賃を購入したり支払ったりするためのメイ
ンボタンなどがある。
見出しでTAPP の価値や約束事を紹介し、ユーザーが主に取り得る行動、つまり
ルート検索やバス運賃の支払いから気を逸らさせない表現にする必要がある。改善を
重ねる際のガイドとしてボイスチャートを使うことで、3つそれぞれの原則に沿って、
見出しを 3 種類作成した（図 2-3）。
33
2.3
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.