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戦略的UXライティング ―言葉でユーザーと組織をゴールへ導く
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戦略的UXライティング ―言葉でユーザーと組織をゴールへ導く

by Torrey Podmajersky, 中橋 直也, 松葉 有香
April 2022
Beginner to intermediate
200 pages
4h 19m
Japanese
O'Reilly Japan, Inc.

Overview

システムやサービス開発において、どのような言葉やフレーズを使うかはユーザーを体験に惹き込むために非常に重要です。UXコンテンツとはユーザーが体験を利用するのに直接的に役立つ、UXライターの仕事におけるアウトプットのことを指しており、UXテキストとはタイトルやボタン、説明文、もしくは音声体験であれば音声によるコメントや指示のことを指し、ユーザーが体験の中で得られるインタラクションの半分以上を占めます。本書では、言葉を選別・決定することで体験の質を向上させる役割を担うUXライターのために、3つの架空プロジェクトの具体的事例を用いて言葉の使い方を学ぶとともにツールなども紹介します。

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Publisher Resources

ISBN: 9784873119878Other