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Casual Game Design
book

Casual Game Design

by Gregory Trefry
January 2010
Intermediate to advanced content levelIntermediate to advanced
400 pages
9h 6m
English
CRC Press
Content preview from Casual Game Design
xvi
INTRODUCTION
The following are some general strategies for casual game design. We will touch
on these issues again as we look at specific games.
Know Your Audience
As with any product you want to sell, you must know your audience. A fantasy
game about elves and orcs presents a harder sell to middle-aged women than a
game about cooking. We don’t want to stereotype, but you do need to develop a
sense of your audience’s interests, because a lot of successful casual games build
off of an established interest.
Piggyback on Neuroses
Sometimes nothing makes a better game mechanic than an established obsessive-
compulsive behavior. Often these behaviors, like not stepping on cracks, organizing
record collections or cleaning up kitchens, ...
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Publisher Resources

ISBN: 9780123749536