HBR 20-Minute Manager Boxed Set (10 Books) (HBR 20-Minute Manager Series)

3

The Key to Presenting

Y

ou have a message to communicate, and

you’ve decided to give a presentation. You’ll

need to do some work to win people over to

your way of thinking. But that’s defi nitely not out of

reach, even if you don’t consider yourself a naturally

gifted public speaker.

No matter what form your presentation takes—

whether it’s a status report, a product demonstration,

a sales pitch, or a strategy rollout—the key to present-

ing effectively is to know your goals, your audience,

and yourself. That core idea informs all the principles

in this book.

Let’s get right to them.

H6353.indb 3H6353.indb 3 12/12/13 2:44 PM12/12/13 2:44 PM

H6353.indb ...