
73
Bringing Your Product
to Market
P
roviding detailed marketing and operations
plans shows your readers that you’ve con-
sidered the large and small elements of your
business’s future daily life. These plans provide you
with the opportunity to think through possible road-
blocks and solutions and to demonstrate your under-
standing of the factors that both help make the busi-
ness function and create value for stakeholders.
H6474.indb 73H6474.indb 73 3/28/14 8:49 AM3/28/14 8:49 AM