
Describing the Opportunity
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they are so big that they cannot off er customized ser-
vices. Other competitors include free apps like My-
ExerciseBuddy and Lose Weight!, which help users track
food and exercise while also networking with friends.
These products are aimed at customers who take a DIY
approach to diet and exercise, while TechEx is targeted
at customers who prefer a tailor-made full-service pro-
gram. In short, TechEx is the only company that off ers
customizable and convenient diet and exercise solutions
combined with the social support critical to eff ective
weight loss. Nonetheless, one of the biggest risks the
company faces comes fr ...