
17
Describing the Opportunity
Y
ou know your idea inside and out, so it can
be easy to lose sight of the details that will
matter to investors when you draft your
business plan. Ensure that your plan explains how
your offering will help customers and places that of-
fering within the larger business context, too.
Presenting your idea
Win readers over with a description of your idea that
addresses a clear and specifi c business need and pro-
vides details about the larger context within which
your offering will thrive.
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