
7
Why Give a Presentation?
I
f you’re planning to present to a business audi-
ence, you probably want to inform, persuade, or
sell. This may entail:
• Explaining new data.
• Soliciting ideas or feedback to build consensus.
• Asking people to take action.
• Seeking help solving a problem.
• Getting buy-in on an initiative.
Are you trying to do one of those things or something
else? Write down your purpose in a phrase as short as
the ones listed above.
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