
Creating Business Plans
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SAMPLE INDUSTRY BACKGROUND
straightforward interface that customers can access at
any time they wish.
Barriers to entry: Generally speaking, there are very
few natural barriers to entry (such as capital require-
ments or proprietary technology) that would prevent
new market entrants. Consequently, prospective com-
petitors will likely develop and promote competing
products once they learn of TechEx’s success. An-
ticipating the threat of new market entrants, TechEx
is forming strategic alliances with employer-based
health and wellness programs to off er its services to
employees who must travel frequently for their jobs. ...