
121
Test Yourself
B
elow you’ll fi nd 10 multiple-choice questions
to help you assess your knowledge of creating
business plans. Answers appear after the test.
1. A mission statement, which describes what
your business is about and its philosophy and
vision for the future, is best placed in the:
a. Executive summary
b. Marketing plan
c. Operations plan
H6474.indb 121H6474.indb 121 3/28/14 8:49 AM3/28/14 8:49 AM