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Conclusion
W
riting a business plan is part of the
process of preparing your business for
success. But the document you create
is not meant to be static. Once you’ve left the plan-
ning stages, regularly updating your business plan
enables you to track your progress. Referring back to
your business plan later in the process also helps you
determine whether your original assumptions about
the keys to your success are becoming realities. This
provides valuable information—you’ll be able to an-
ticipate and respond to challenges before it’s too late;
you’ll be able to update investors on progress; and, by
verifying your original assumptions, you ...