HBR 20-Minute Manager Boxed Set (10 Books) (HBR 20-Minute Manager Series)

Presentations

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In addition to establishing a rapport, a strong

opening also:

• Defi nes the purpose of your presentation.

• Highlights what’s in it for the audience.

• Confi rms your credibility.

• Previews the main points very briefl y.

The need or problem

Keep this part of your presentation tight and fo-

cused so you’ll have plenty of time to propose your

solution.

An effective statement of the need or problem:

• Spells out the main challenge you want to ad-

dress with the audience’s help.

• Shows how that issue directly affects the

audience.

• Has a sense of urgency.

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Craft Your Message

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• Refl ects thoughtful input from others—through

employee surveys, for example.

• Incorporates relevant arguments, ...