95
Index
action, call to, 33
analogies, 61
anecdotes, 19. See also humor
arguments
sequence for, 28–31, 33
supporting, 27–28
assumptions, of audience,
18–19, 52
attention, of audience, 20,
29, 60–61
attire, 54
audience
assumptions of, 18–19, 52
engagement, 43, 60–61
following up with, 81–82
getting attention of, 20, 29
input from, 32, 67–72
interacting with, 55, 71–72
knowing your, 17–21
needs of, 21, 31
nonverbal cues from, 60
questions from, 53, 62–63,
67–72
relationship with, 19
size of, 17–18
surveying, 14, 61
test, 52
background information,
18, 28
breathing, 54, 60
call to action, 33
clothing, 54
colleagues, feedback from,
77–78
contact information, 71
conversational tone, 53, 59
core message, 26, 62
critiques, 75–78
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