
81
Follow Up with the Audience
Y
our presentation is fi nished, and you’ve eval-
uated how it went. You can relax now, but not
for too long. Even the most well- articulated
ideas can evaporate into thin air if you don’t take con-
crete steps to make sure they’re implemented.
Of course, you should keep the promises you made
during the presentation (“I’ll send those tables to you,
Beth”) and correct any errors that came to light. You
will certainly want to follow up on explicit directives
you’ve given, such as asking the audience to report
back to you about a key item within a specifi ed time
frame. But those are just the essentials. Other ges-
tures can ...