
Creating Business Plans
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SAMPLE MARKETING PLAN
weight loss plan. She has full access to community
support at all levels of the program.
Customer value proposition and priorities
TechEx off ers customers a superior benefi t at a lower
cost than rival programs. Customers are able to lose
weight and get more fi t in a way that’s convenient to
their lives. They lose weight safely under the watchful
eyes of trained experts. They also receive social and
emotional support from fellow dieters who under-
stand the pressures that high-achieving women face in
their personal and professional lives.
For corporate customers, TechEx is a cost-saver. It
saves companies ...