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HBR 20-Minute Manager Boxed Set (10 Books) (HBR 20-Minute Manager Series)
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HBR 20-Minute Manager Boxed Set (10 Books) (HBR 20-Minute Manager Series)

by Harvard Business Review
May 2015
Beginner
1244 pages
13h 49m
English
Harvard Business Review Press
Content preview from HBR 20-Minute Manager Boxed Set (10 Books) (HBR 20-Minute Manager Series)
Creating Business Plans
88
SAMPLE MARKETING PLAN
weight loss plan. She has full access to community
support at all levels of the program.
Customer value proposition and priorities
TechEx off ers customers a superior benefi t at a lower
cost than rival programs. Customers are able to lose
weight and get more fi t in a way that’s convenient to
their lives. They lose weight safely under the watchful
eyes of trained experts. They also receive social and
emotional support from fellow dieters who under-
stand the pressures that high-achieving women face in
their personal and professional lives.
For corporate customers, TechEx is a cost-saver. It
saves companies ...
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Publisher Resources

ISBN: 9781633690967