HBR 20-Minute Manager Boxed Set (10 Books) (HBR 20-Minute Manager Series)

Creating Business Plans

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and lay out why you believe the business will be a re-

sounding success, even as you acknowledge the risks

and costs involved. A well-crafted executive summary

will inspire your reviewers to read on.

Sketching out your executive summary can give

you a rough idea of what you plan to say, but rewrite

and polish it once you’ve fi nished drafting your en-

tire business plan, paying attention to those areas that

may have changed during the writing process.

An executive summary typically includes the fol-

lowing elements:

• A mission statement: one or two sentences that

describe what your business is about, its phi-

losophy, and your vision for its future.

• A succinct description of the industry and

market environment in which ...