
59
Introducing Your
Management Team
A
sk seasoned investors what they think is the
key to converting a solid business plan into
a successful venture, and they will tell you:
the people running it. Indeed, many investors say that
the management summary is one of the fi rst sections
of a business plan they read. After all, it’s the leader-
ship team that makes a business work as a fi nely
formed, dynamic unit. That team includes not only
the men and women who start and run the venture,
but also the outside parties who provide important
services or resources for it, such as lawyers, accoun-
tants, and suppliers, in addition to any people who
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