
Describing the Opportunity
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accountability, friendly competition, and hu-
mor. They also value non-judgmental interac-
tions with others.) TechEx off ers a wide range of
online social support through its community of
fellow dieters via message boards, chat rooms,
and video conferencing software.
2. Calorie Counters: The 800-pound gorilla in
the industry is perhaps the most recognized
brand in the commercial weight loss world. The
Calorie Counters program is based on account-
ability and community support, à la Alcoholics
Anonymous. Its main strength is that members
are weighed weekly and attend meetings where
they fi nd encouragement from a community ...