HBR 20-Minute Manager Boxed Set (10 Books) (HBR 20-Minute Manager Series)

43

Plan the Visuals

T

he visuals are often what stick with people

well after a presentation ends. Consider

these research fi ndings:

• People learn 75% of what they know visually,

13% through hearing, and 12% through smell.

• A picture is three times as effective in convey-

ing information as words alone.

• Words and pictures together are six times as

effective as words alone.

So use visual aids to help your audience stay engaged,

remember facts, and understand ideas, relationships,

or physical layouts. You can also use them as cues that

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Presentations

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you’re moving to a new topic. Remember, ...