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HBR 20-Minute Manager Boxed Set (10 Books) (HBR 20-Minute Manager Series)
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HBR 20-Minute Manager Boxed Set (10 Books) (HBR 20-Minute Manager Series)

by Harvard Business Review
May 2015
Beginner
1244 pages
13h 49m
English
Harvard Business Review Press
Content preview from HBR 20-Minute Manager Boxed Set (10 Books) (HBR 20-Minute Manager Series)
25
Craft Your Message
M
any presenters mistakenly assume that a
great idea will speak for itself, as long as
it comes in an appealing package. Pack-
aging matters, no doubt, but your audience needs
much more than that. Guide people through your
logic, facts, and examples, but without bogging them
down in details that don’t pertain to them. You want
them to arrive where you are and, ideally, enjoy get-
ting there. So chart a clear path by following three
basic steps.
H6353.indb 25H6353.indb 25 12/12/13 2:44 PM12/12/13 2:44 PM
Presentations
26
Step 1: Defi ne your core message
What main point do you want people to remember
when they walk away from the presentation? ...
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Publisher Resources

ISBN: 9781633690967