
25
Craft Your Message
M
any presenters mistakenly assume that a
great idea will speak for itself, as long as
it comes in an appealing package. Pack-
aging matters, no doubt, but your audience needs
much more than that. Guide people through your
logic, facts, and examples, but without bogging them
down in details that don’t pertain to them. You want
them to arrive where you are and, ideally, enjoy get-
ting there. So chart a clear path by following three
basic steps.
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