May 2015
Beginner
1244 pages
13h 49m
English
book
HBR 20-Minute Manager Boxed Set (10 Books) (HBR 20-Minute Manager Series)
by Harvard Business Review
Content preview from HBR 20-Minute Manager Boxed Set (10 Books) (HBR 20-Minute Manager Series)
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
viivii
Contents
Why Write a Business Plan? 1
Getting started 5
The structure of a business plan 10
Describing the Opportunity 15
Presenting your idea 17
Executive summary 19
Business description 29
Analyzing the business environment 34
Industry background 36
Competitive analysis 43
Market analysis 45
Introducing Your Management Team 57
Highlighting qualifi cations 60
Presenting the team as a unit 62
H6474.indb viiH6474.indb vii 3/28/14 8:49 AM3/28/14 8:49 AM
viii
Contents
Bringing Your Product to Market 71
Operations plan: Articulating day-to-day
business 74
Marketing plan: Promoting your value
proposition 77
Projecting Financial Risk and Reward 93
Preparing your fi nancial plan 96
Anticipating readers’ concerns 99
Attachments and Milestones 109
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.