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Birkinshaw, Julian, and Jordan Cohen. “Make Time for the
Work That Matters.” Harvard Business Review. September
2013 (product R1309K).
More hours in the day: It’s one thing everyone wants, and
yet it’s impossible to attain. But what if you could free up sig-
nifi cant time—maybe as much as 20% of your workday—to fo-
cus on the responsibilities that really matter? The authors have
spent the past three years studying the productivity of knowl-
edge workers and discovered that these individuals spend, on
average, 41% of their time on activities that offer little personal
satisfaction and could be handled competently by others. On
the basis of their research, the authors have come up with a
process to help knowledge workers make ...