Presentations
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they believe they are participating in an idea’s development.
As Oscar-winning writer, director, and producer Oliver Stone
puts it, a screenwriter pitching an idea should “pull back and
project what he needs onto your idea in order to make the story
whole for him.”
To become a successful pitcher, portray yourself as one of
the three creative types and engage your catchers in the cre-
ative process. By fi nding ways to give your catchers a chance to
shine, you sell yourself as a likable collaborator.
Guber, Peter. “Four Truths of the Storyteller.” Harvard Busi-
ness Review. December 2007 (product #R0712C).
A well-told story’s power to captivate and inspire people
has been recognized for thousands of years. Peter Guber is in
the business ...