
11
Defi ne Your Goal
A
n effective presentation begins with focused
thinking. You’ll need to fi gure out your pri-
mary aim, which usually involves getting
people to understand something or take action.
Your broad objective
Go back to that short phrase you wrote down ear-
lier—turn it into a crisp sentence that states your goal.
Begin with “I want,” and include your audience. Here
are some examples:
• “I want to inform my department about the
new process for proposing new product ideas.”
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