August 2018
Beginner
594 pages
22h 33m
English
Content preview from Software Architect's Handbook
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Conversion rate
The conversion rate is the percentage of site visitors who ultimately take the desired conversion action. The desired conversion action depends on the purpose of the site, but a few examples of common ones include placing an order, registering for membership, downloading a software product, or subscribing to a newsletter.
The conversion rate is represented by the following formula:
Websites that have poor performance will have a lower conversion rate. If a site is slow, users will simply leave the site and go somewhere else.