O'Reilly logo

e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning by Richard E. Mayer, Ruth C. Clark

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 8. Applying the Personalization Principle: Use Conversational Style And Virtual Coaches

CHAPTER OUTLINE

Personalization Principle 1: Use Conversational Rather Than Formal Style

Psychological Reasons for the Personalization Principle

Evidence for Using Conversational Style

Promote Personalization Through Voice Quality

Promote Personalization Through Polite Speech

Personalization Principle 2: Use Effective On-Screen Coaches to Promote Learning

What Are Pedagogical Agents?

Do Agents Improve Student Learning?

Do Agents Need to Look Real?

Do Agents Need to Sound Real?

Personalization Principle 3: Make the Author Visible to Promote Learning

What Is a Visible Author?

Psychological Reasons for Using a Visible Author

Evidence for the Visible Author ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required