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e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning

Name: e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning
ISBN: 9780787986834

by Ruth C. Clark, Richard E. Mayer

September 2007

Intermediate to advanced

496 pages

10h 53m

English

Pfeiffer

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Content preview from e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning

8.7. Make the Author Visible to Promote Learning

8.7.1. What Is a Visible Author?

Instructional text is often written in a formal and impersonal style, in which the author seems invisible. Invisible authors do not tell you anything about themselves, whereas visible authors reveal information about themselves and highlight their personal perspectives (Nolen, 1995; Paxton, 2002). Converting an invisible author to a visible one can be called giving a voice to the text (Beck, McKeown, & Worthy. 1995). Take a minute to review the two descriptions of Mayer's multimedia research shown in Figure 8.11. Sample A is a factual summary of Mayer's multimedia research. Sample B discusses similar material but uses an interview format. In Sample B, Mayer speaks ...

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