September 2007
Intermediate to advanced
496 pages
10h 53m
English
book
e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning
by Ruth C. Clark, Richard E. Mayer
Content preview from e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning
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3.4. Psychological Reasons for the Multimedia Principle
Perhaps the single greatest human invention is language, and the single greatest modification of this invention is printed language. Words allow us to communicate effectively, and printed words allow us to communicate effectively across miles and years. (So does recorded speech, by the way, which is yet another modification of the great invention of language.) Therefore, it makes sense to use words when we provide training or instruction. For thousands of years, the main format for education has been words—first in spoken form and more recently in printed form. Words are also the most efficient and effective way of producing e-learning because words can convey a lot of information and are ...
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